Your Home Our Concept

Home Concept was established in 1995, and currently specializes in providing a range of Built-in Kitchen & Bedroom Cupboards to both the Furniture Retail and Wholesale Markets, throughout Southern Africa. These Retailers include Morkels, Bradlows, Furniture City, Geen & Richards and Beares.

Today Home Concept is the largest single supplier of kitchen and build in cupboards to South Africa's massive Retail Industry. These Retailers and Wholesalers are serviced and supplied by a strong chain of 10 Home Concept Dealers spanning 6 provinces.

We have developed a web based customer design, management, quotation and ordering system that is unparalleled in the industry and unique to the retail industry. The advanced IT culture has led to exceptional success in Logistical Management, as well as advancing Quality and Service levels to all the Dealers.

Our pursuit of Quality and Price has led to the importation of our own components, hardware, fittings and accessories from Europe and China to complement our local procurement.

All our kitchen, bedroom, garage and sink units are specially made to order, where we will custom make your job using our wide range of finishes, profiles, hardware and accessories. We strive to complete your job within 14 working days.

Home Concept boasts the sale and installation of over 20 000 kitchen and bedroom cupboards to extremely satisfied customers.

Our Vision 

Is to be a customer orientated business, which is a market leader that manufactures and services a diverse range of quality products, to emerging and established markets, while ensuring profitability and longevity to all stakeholders.

Proud Member of the KSA

The mission of the Kitchen Specialist Association (KSA) is to create a professional and stable trading environment in which the industry can prosper and consumers can enjoy complete peace-of-mind. As an independent body and non-profit organisation, the KSA is able to offer the potential kitchen, bathroom and built-in cupboard purchaser some sound advice with regard to choosing a suitable company. Each member has satisfied a stringent checking procedure before they can join, and more importantly, has to maintain the high standards the KSA insists upon or risk being expelled from the association. The KSA has a broad membership representation including affiliate members who supply to the kitchen, bathroom and built-in cupboard industries.