About Us

Who is Home Concept?

Home Concept manufactures and supplies cabinetry work (custom and DIY kitchen, bedroom, bathroom, garage, office cupboards) as well as many fittings and accessories.  We have supplied the retail trade for nearly 30 years (since 1995) … from the JD Group (Bradlows, Russells, Rochester), Massmart Group (Game; Builders & Makro), Spar Group (Build It) and Independent Retailers

Home Concept have an established national network of Dealers, who, since 1998, have worked with all our retail partners, by servicing all prospective customers.

We use the world’s leading Interior Design Software – in order to give realistic views of how a customer’s renovated home will look after installation of the products. Once the design is finalized and signed off, the order is electronically placed with our factory via the Home Concept Software System.

We pride ourselves on offering the best quality product at the best price – we do this through our experience that we have gained; our purchasing power in the industry; strategic intent;  together with the passion that we have for servicing our customers.

Why Home Concept?

South African born and bred, Home Concept has been in the furniture industry since 1995, supplying an imaginative range of built-in kitchen and bedroom cupboards to furniture retail throughout South Africa. Our passion for delivering the best product at affordable prices is what makes us Great!

Professional, Support and Design Team, No family is the same, why should every kitchen be? Families come in all shapes and sizes. No matter what you are looking for we are here to assist.


We have a team of creative and highly skilled designers on call to provide our customers with support and exceptional service. Let us help you realise your vision and show you what’s possible beyond your expectations.

Our dedicated Support desk team are there to guide and assist retailers and customers with any questions, queries, or advice throughout their shopping experience.

Our promises to you include quality kitchens or built-in cupboards and reliable service at an affordable price.

Proudly South Africa

We are a registered member of Proudly South Africa. Only companies that have been audited and approved are entitled to carry the Proudly South Africa logo, which is a sign that a product or service meets local content thresholds and above all, quality standards.

“Buy Local and Create Jobs”

Proudly South Africa works with the public and private sectors to promote increased levels of local procurement through supply chain structures, and with consumers to change habits of everyday store and online purchase.

– Experience
With close to 30 years of experience in this industry, we have managed to attract and develop key people, build critical relationships with both suppliers and retail partners, as well as grow resources which are unparalleled in our industry.

– Quality
Our state-of-the-art machinery and skilled artisans ensure each cupboard is made right, every time, on time. Our pursuit to be the strongest brand in the market while offering outstanding value for money has been the cornerstone of our success for over 30 years.

– Affordability
We aim to deliver quality products at affordable prices.
Make it better, Make it Easy and Make it Tidy.
You can pay for your kitchen or built-in cupboards in instalments should you qualify for finance through our retailers.

– Knowledge
We take pride in being an innovative multi-channel supplier. You have access to a range of
“How to guides”, “Ideas” and “Advice” to support you with your home improvement projects

– Building Trust
The performance of our products is key to building trust with you and your family. We travel thousands of kilometres every year to check the productions quality of our suppliers. Furthermore, we test our products and monitor installations to ensure quality and standards are met every time.

Umbilo, KZN, Installation

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